NovaForge Digital
Agency / Professional Services · 60 employees · Toronto, Canada
A digital agency turned client hosting from a cost center into a product line
140+
client deployments under management
2
engineers operating the entire fleet
34%
of agency revenue now recurring
The challenge
Client hosting was NovaForge's least profitable work: a sprawl of one-off servers, surprise security incidents, and unbillable midnight maintenance. They considered exiting hosting entirely — but recurring revenue was too strategic to abandon.
The solution
NovaForge standardized every client on AnyStacks blueprints: WordPress for brochure sites, WooCommerce and Medusa for commerce, Twenty CRM and Metabase for ops clients. Fleet-wide policies handle updates, backups, and hardening; per-client dashboards give customers self-service without giving them shells.
The AI angle
The AI Architect turns client briefs into deployable architectures during the sales call — scoping that took a senior engineer half a day now happens live. AI DevOps triages fleet alerts overnight, fixing the routine and summarizing the rest, so mornings start with a digest instead of a fire.
Results
- Client fleet grew 4x with the same two-person infrastructure team
- Managed cloud now 34% of revenue at agency-best margins
- Security incidents across the fleet down to near zero with automated patching
- Sales cycle shortened: AI-generated architecture proposals close deals in the first meeting
“We used to apologize for hosting. Now we lead with it. Same two engineers, four times the fleet, and clients who think we tripled headcount.”
This story is an illustrative composite based on typical customer outcomes.
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